On-demand model cuts lead times, allowing for swifter card production and fulfillment
Arroweye Solutions, a leading card marketing and production firm, has been selected to provide EMV-enabled credit and debit cards for Mountain America Credit Union. The flexibility of Arroweye’s Digital On-Demand, zero-inventory model will allow Mountain America to put personalized credit and debit cards in customers’ hands in as little as 48 hours, a fraction of the industry standard.
“As the second largest Utah based credit union, our members depend on us to provide great products and unmatched customer service,” said Tony Rasmussen, Mountain America SVP of payment for business and card services. “Arroweye’s flexible platform allows us to quickly deliver custom EMV credit and debit cards to our members without the hassle and risk of managing perishable inventory. This partnership presents us with yet another way to provide outstanding service.”
“Arroweye will provide complete card services to Mountain America, including manufacturing, personalization, and direct-to-cardholder fulfillment – all in real time with no pre-purchased or stored inventory,” said Render Dahiya, Arroweye CEO. “Our patented on-demand card issuing platform is the best model for financial institutions such as Mountain America to make the switch to EMV because it provides the best flexibility and opportunities to target their customers more closely.”
Traditional card production is a lengthy, multistep process. Arroweye’s Digital On-Demand production is the first in the industry to perform all aspects of card production “just-in-time.” Arroweye’s digital workflow personalizes, prints, manufactures and fulfills cards in a single automated process, reducing lead-time from weeks to days.
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About Arroweye
Arroweye is a leading, single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries. For more information, visit
About Mountain America
Mountain America Credit Union has more than $4.6 billion in assets and serves more than 538,000 members, wherever they are, through online and mobile banking, 84 branches in five states and access to more than 30,000 ATMs and 5,000 shared-branching locations nationwide. With roots dating back to the 1930s, Mountain America offers a variety of financial products and services for consumers and businesses, including savings accounts, auto loans, checking accounts, mortgage loans, business checking, student loans, SBA loans and retirement options. Visit www.macu.com for more information.
