If you’re measuring time-to-revenue for new card programs, you know that putting cards in customers’ hands is a critical factor in driving new account activity. But issuing cards for new programs has traditionally been painfully slow, and many banks and credit unions are still stuck with card production providers that take weeks or months to fulfill card orders.
If you’re responsible for time-to-revenue metrics, it’s time to stop settling for the slow, inflexible card production methods of the past. That’s where Arroweye’s on-demand card production model stands apart. By transforming how cards are manufactured, personalized, and fulfilled, Arroweye helps banks and credit unions meet today’s market demands by providing high-quality cards at an industry-leading speed.
What is “On-Demand” Card Production?
Many card manufacturers claim to offer on-demand production, but financial institutions should understand that other personalization bureaus are limited to black-and-white printing for personalizing cardholder data. These so-called on-demand digital printing models merely utilize blank and white card stock.
True on-demand digital card production means that the artwork on the front and back of the card and all text can be created in full color with significant customization and variation. With this production model, the personalization, artwork, and textual design are printed and placed under the laminate for increased card durability and security. In addition, all cards, carriers, and inserts are personalized, printed, and fulfilled on-demand as part of the process.
This approach enables banks and credit unions to get high-quality cards to their customers and members faster. It also allows them to respond to any customer, program, or market change seamlessly, quickly and cost-effectively.
In short, a true on-demand digital card solution is significantly faster and more robust than any other advertised digital card offering on the market.
There are three key advantages of Arroweye’s state-of-the-art on-demand approach:
Say Goodbye to the Hassle of Inventory Management
One of the most significant advantages of on-demand card production is that it eliminates the need for pre-manufactured card stock—it’s a true zero inventory model. In contrast, traditional providers require banks and credit unions to handle and fund inventory, which poses major challenges.
These include high upfront costs for manufacturing, shipping, storing cards and paper collateral, difficulty adapting to market shifts, and the risk of wasting resources when cards need to change or become obsolete. While other on-demand personalization solutions minimize inventory needs, it does not eliminate them entirely.
With Arroweye’s zero inventory model, forecasting and maintaining stock is a thing of the past. Instead, cards are produced exactly when needed, providing unprecedented flexibility. Financial institutions can easily adapt to evolving customer demands, safeguard their supply chain, and eliminate the time-consuming burden of having to estimate and coordinate inventory needs.
Arroweye handles the complexity of Inventorying EMV Chips, managing expiration, rotations, profile migration and testing. In short, the zero-inventory advantage offers significant cost savings, reduces risk, and improves operational ease and flexibility.
1. Get New Programs to Market Faster
Beyond eliminating inventory, Arroweye’s on-demand model enables banks and credit unions to launch new card programs faster than ever. Traditional card program builds and set up can take weeks or even months, but with Arroweye, you can set up a new program in as little as 24 hours and have cards to cardholders and members in as little as two days after setup, when needed.
This speed allows financial institutions to quickly respond to market opportunities or spikes in customer demand. Whether launching a time-sensitive promotion or addressing an increase in card requests, Arroweye’s on-demand production ensures you can deliver quickly and keep cardholders satisfied—all while avoiding supply chain delays.
2. Make Program Changes in Just Days
Flexibility matters, but most card manufacturing and personalization partners can’t offer it. Even a simple change to cards, carriers, or inserts can take weeks or even months with traditional providers. At Arroweye, we do things differently. Our on-demand model means that our clients don’t have to wait long periods or stop production altogether to make a change to their card program.
Whether you need to adjust the branding, change artwork, or respond to new regulatory changes that impact terms and conditions, Arroweye implements changes dynamically and quickly. Whether changes impact an entire program or are only needed for cardholders in a specific state or campaign, Arroweye can change materials for millions of cards or a single card in record time.
In fact, our average change order completion time is just 2.3 days—materially faster than the industry norm. This flexibility means you can stay nimble and ensure your card programs are always aligned with your business needs without lengthy delays, business disruptions or having to chasedown status updates from other providers to get things done sooner
3. Speed and Quality: A Winning Combination
While speed is critical, so is card quality—and with Arroweye, you don’t have to compromise. We offer the fastest speed to market for card programs of any size, with a wide range of customization options. Whether it’s horizontal or vertical card orientation, flat print or embossed designs, or unique carrier formats, Arroweye delivers high-quality cards and carriers to match your brand’s needs.
Transform Your Card Production Programs with Arroweye
Arroweye’s on-demand card production model can be a game-changer for banks and credit unions. Our unique approach offers unmatched speed and flexibility, allowing financial institutions to adapt to market changes and meet the evolving needs of their cardholders and members.
Remember, while some providers may claim to offer on-demand solutions, Arroweye is the only true provider of a fully on-demand card manufacturing, personalization, and fulfillment model. Reach out today to learn more about how we can help transform your card production program.
