There is a lot of talk these days about switching to virtual, digital and mobile payments. We hear every day about how soon we’ll be paying for holiday shopping sprees with our phones instead of our wallets and plastic gift cards. However, you probably didn’t know that the vast majority of Americans still prefer physical gift cards to electronic ones. Shocked? Don’t be fooled by all the hype surrounding mobile payments. Your organization will still benefit from offering traditional gift cards to buyers.
In a recent survey of a thousand U.S. shoppers, the Retail Gift Card Association found that 79 percent actually preferred to give a physical card as a gift, as opposed to a digital card. Additionally, 54 percent of shoppers hadn’t even heard of mobile/e-gifting, and only one percent planned to give only e-gift cards in the future. While some early adopters will always prefer more tech-savvy means of purchasing, it’s important not to overlook what the majority of folks are doing, and are comfortable with using.
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