While most gift cards are still made of plastic, digital cards are increasing in popularity among consumers because of the many options to customize the cards
“Mobile and virtual cards have an advantage in that they can be instantly delivered, purchased quickly and bought from anywhere,” says Ben Jackson, a senior analyst at the Mercator Group. “There’s still the problem about whether it is a real gift or if it’s thoughtful…but among people who are comfortable with technology or people who need a last-minute gift,” e-gifts are growing
The companies that make digital gift cards are adding features to make them more palatable. For example, Kiind doesn’t charge purchasers for its cards until the recipient activates it, usually at the point of sale, says Leif Baradoy, cofounder and CEO of Kiind. “This solves the problem of waste in unused gift cards, which account for 14% to 18% of all gift cards,” he says
Read the full article here.
