There are less than 300 days left until the liability shift for US credit and debit card payments occurs, but it appears that consumers and their credit and debit card issuers are not exactly on the same page when it comes to the sense of urgency around making EMV-enabled payment technology a reality.
With each new security breach, consumers are becoming more aware – some painfully so – of the security and fraud issues that come with traditional magnetic stripe credit and debit cards. As companies like Home Depot and Target have learned, consumers are starting to demand “upgraded” cards sooner rather than later.
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