As retailers begin to execute year-end strategies with expectations of ringing up robust sales this holiday season, many are tapping on-demand channels to bolster bottom lines. No longer restricted to physical kiosks for selling prepaid gift cards, larger merchants with online presences are going virtual with their open- and closed-loop card campaigns. While many prepaid card providers continue to focus on producing millions of cards with few designs, Chicago-based Arroweye Solutions offers a slightly different approach. The company, which specializes in customized gift, incentive and payment cards, is leveraging its on-demand technology to allow merchants and customers to personally brand the prepaid gift card experience.
“We provide the e-commerce technology and fulfillment,” said Render Dahiya, Arroweye President and Chief Executive Officer. “We do it in a digital fashion, so there’s a physical card being sent out where we use digital printing techniques. We have a fulfillment center in Nevada where we create the gift card, create the greeting card, put them together, put them in a nice envelope and send it to the recipient.”
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