Rethinking operational efficiency, marketing productivity and consumer loyalty can make card programs – whether credit, gift or prepaid – more effective for both program operators and consumers.
By Render Dahiya
There are constant pressures on the profitability of loyalty and rewards programs tied to credit, gift and prepaid card use. Consumers have more resources than ever that let them compare prices, perks and rewards, which means brands must constantly pivot to compete and find the most appealing and profitable combination of offers.
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