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EMV is just one of many major projects that banks are navigating this year, and few retailers and banks are expected to be ready for the October EMV liability shift. Beyond issuing EMV cards for the first time, a multitude of strategies should be considered to implement EMV successfully for years to come.

We did an exclusive interview with CEO of CARD.com Ben Katz, and CEO of Arroweye Render Dahiya. Recently CARD.com and Arroweye collaborated on dynamically incorporating consumer-centric preferences. The hyper customization witnessed in CARD.com is enabled via Arroweye’s CustomerConnect solution and digital on-demand printing.

EMV is just one of many major projects that banks are navigating this year, and few retailers and banks are expected to be ready for the October EMV liability shift. Is your financial institution one of them? Now’s the time to get prepared.

There are less than 300 days left until the liability shift for US credit and debit card payments occurs, but it appears that consumers and their credit and debit card issuers are not exactly on the same page when it comes to the sense of urgency around making EMV-enabled payment technology a reality.

The Nilson Report highlighted Arroweye’s newest executive, Vice President Reiner Vanooteghem, in its January 2015 issue.

Vanooteghem has extensive EMV experience in both U.S. and international markets, as well as sales and marketing development in the financial services and prepaid card industries.

Card marketing and production service provider Arroweye Solutions has appointed Reiner Vanooteghem vice president of market development.

The partnership between Arroweye and DMS Bank & Trust Ltd. was recently featured by two industry powerhouses, Finovate and Paybefore. Arroweye will provide digital on-demand debit and card production for DMS Bank & Trust, and the EMV card program is scheduled to launch in the first quarter of 2015.

The tide turned sharply this year for the U.S. payments card industry’s EMV migration, changing from a holding pattern to serious action plans. When U.S. payments networks in 2012 announced EMV liability shifts going into effect in October 2015 – to encourage chip card adoption – many issuers and merchants were circumspect about their plans.

There is a lot of talk these days about switching to virtual, digital and mobile payments. We hear every day about how soon we’ll be paying for holiday shopping sprees with our phones instead of our wallets and plastic gift cards. However, you probably didn’t know that the vast majority of Americans still prefer physical gift cards to electronic ones. Shocked? Don’t be fooled by all the hype surrounding mobile payments. Your organization will still benefit from offering traditional gift cards to buyers.